Daiwa needs no introduction. They are, after all, one of the world's leading fishing brands, and have been producing fishing gear for nearly 70 years. They've become synonymous with high-quality fishing gear, particularly reels, made from the finest materials.

They developed a reputation for making innovative reels when, in 1965, they reinvented the spinning fishing reel by putting the spool on the outside of the rotor. Today, Daiwa's style of "out-spool" reels make up almost all spinning reels, and the "in-spool" reels of the past are rarely produced today. Just 15 years later, they shocked the world again by developing the world's first carbon graphite reels.

Fishermen across the world recognize Daiwa's unparalleled quality when it comes to reels, rods and fishing accessories.