Top Japanese Car Brands: A Guide to Automakers & Sub-Brands

Japan has earned global respect in the automotive world, thanks to its reputation for engineering precision, reliability, and forward-thinking innovation. From eco-friendly hybrids to iconic sports cars, Japanese brands continue to shape how the world drives.

In this guide, we’ll break down the most influential car manufacturers from Japan, including their sub-brands, standout technologies, and global impact. Plus, we’ll cover essential tools every car enthusiast should own.

1. Toyota Motor Corporation

As Japan's largest and arguably most iconic automaker, Toyota Motor Corporation is known for a deep-rooted commitment to quality, innovation, and sustainability. Toyota continues to lead the industry in production volume, technological advancement, and customer satisfaction.

Brands/Sub-brands

• Toyota – The core brand offers a wide range of vehicles, from economy cars to trucks and SUVs.

• Lexus – Toyota’s luxury division, known for sophisticated design, premium features, and hybrid technology.

• Daihatsu – A Toyota subsidiary specializing in compact and light (“kei”) vehicles, playing a significant role in Japan’s domestic market.

• Hino Motors – Focused on commercial trucks and buses, strengthening Toyota’s commercial vehicle presence.

• Scion (discontinued) – Aimed at younger drivers in North America, known for customizable and affordable vehicles.
  

Global Influence

Toyota revolutionized the automotive world with the Prius, the first mass-produced hybrid car, sparking a global movement toward eco-conscious driving. Its continuous advancements in hydrogen fuel cell and electric vehicle technology further cement its leadership in sustainable transportation.

2. Honda Motor Co., Ltd.

Honda is a global force not just in automobiles, but also in motorcycles, marine engines, and power equipment. With a reputation for engineering excellence and innovation, Honda is known for reliability and fuel efficiency.

Brands/Sub-brands

• Honda – The main brand, offering a versatile lineup from compact sedans to SUVs and minivans.

• Acura – Honda’s luxury brand, primarily marketed in North America, blending performance with refinement.
  

Technological Milestones

Honda has been a pioneer in hybrid systems, with the Insight being among the first hybrid models in the U.S. Additionally, Honda has made headlines for its work in robotics (ASIMO) and advanced safety systems.

3. Nissan Motor Co., Ltd.

Nissan has carved out a formidable presence globally through its blend of performance, affordability, and innovation. With a diverse portfolio, Nissan caters to a broad audience, from everyday drivers to performance enthusiasts.

Brands/Sub-brands

• Nissan – The main brand, offering vehicles from entry-level to high-performance.

• Infiniti – Nissan’s luxury division, known for its sporty character and premium amenities.

• Datsun (discontinued) – Revived in the 2010s as a low-cost brand; originally pivotal in Nissan’s early export success.

Historical Highlights

Nissan’s acquisition of Prince Motor Company brought the Skyline into its lineup, leading to the creation of legendary performance variants like the GT-R. Nissan has also been at the forefront of electric mobility with the Leaf, one of the best-selling electric cars globally.

4. Mazda Motor Corporation

Mazda stands out for its unique approach to design and engineering. With a focus on driving pleasure, efficiency, and style, Mazda has cultivated a loyal global following.

Brands/Sub-brands

• Mazda – The globally recognized core brand.

• Autozam (defunct) – A 1990s sub-brand aimed at niche markets in Japan.

• Eunos (defunct) – Another 1990s sub-brand targeting upscale or specialty segments.

• Efini (defunct) – A premium-oriented sub-brand used in the Japanese domestic market during the 1990s.

Noteworthy Innovation

Mazda is best known for its use of the rotary engine, particularly in models like the RX-7 and RX-8. Today, its "Kodo: Soul of Motion" design language and SkyActiv technology emphasize lightweight construction, fuel efficiency, and driving dynamics.

5. Subaru Corporation

Subaru has made a name for itself with its symmetrical all-wheel-drive systems and rugged, safety-oriented vehicles. A favorite in markets with harsh weather conditions, Subaru blends reliability with performance.

Brands/Sub-brands

Subaru does not operate sub-brands but maintains a strong, consistent identity across its lineup.

Global Presence

Particularly strong in North America, Subaru enjoys a dedicated customer base that values durability, safety, and outdoor lifestyle compatibility. Its rally heritage adds a performance pedigree to models like the WRX and STI.

6. Mitsubishi Motors Corporation

Mitsubishi has a storied history in both road cars and motorsports. Known for its engineering strength and pioneering work in electrification, Mitsubishi continues to adapt and innovate.

Brands/Sub-brands

The core brand covers everything from compact cars to rugged SUVs.

Innovation & Challenges

Mitsubishi made waves with the Outlander PHEV, one of the world’s best-selling plug-in hybrid SUVs. Despite facing challenges in global markets, the company continues to focus on sustainable mobility and electric technologies.

7. Suzuki Motors Corporation

Suzuki has built its success on affordable, compact vehicles and motorcycles. A household name in Asia and other emerging markets, Suzuki is known for practicality and dependability.

Brands/Sub-brands

Suzuki is the main brand, covering small cars, motorcycles, and ATVs.

Global Reach

While Suzuki has a smaller presence in North America, it dominates in India through its partnership with Maruti Suzuki and plays a critical role in Southeast Asia and Africa.

8. Isuzu Motors Ltd.

Isuzu is a leader in commercial vehicle production and diesel engine technology. Although less known in the passenger vehicle segment, Isuzu has a solid international presence in trucking and logistics.

Brands/Sub-brands

Isuzu is the only brand, which is focused on commercial vehicles and diesel engine technology.

Commercial Strength

Isuzu's trucks and buses are used globally, particularly in Asia, the Middle East, and Latin America. Its diesel engines are highly regarded for their durability and efficiency.

9. Mitsuoka Motor Co., Ltd.

Mitsuoka occupies a unique space in Japan’s automotive world, creating retro-styled vehicles based on modern platforms. It is one of the few Japanese automakers focused primarily on aesthetic expression and individuality.

Brands/Sub-brands

Mitsuoka is known for quirky, limited-production cars that blend old-school design with modern mechanics.

Unique Appeal

Mitsuoka cars like the Viewt (inspired by the classic Jaguar Mark II) offer a nostalgic, boutique experience that appeals to niche enthusiasts both in Japan and abroad.

Other Notable/Historical Japanese Manufacturers

Prince Motor Company

Once a standalone automaker, it merged with Nissan in the 1960s. Its legacy lives on in the Nissan Skyline and GT-R.

Ohta Jidosha

This is one of Japan’s earliest automobile manufacturers, active before and after WWII. Though now defunct, Ohta contributed to the foundation of Japan’s post-war automotive industry.

Essential Tools For the Car Enthusiast

If you have read this far, I would imagine that it is a pretty safe bet that you are a car enthusiast interested in maintaining your own vehicle too. If so, the Daitool site has a wide range of tools that will help you get the various jobs done. 

Fastening and Adjustment Tools

This category of tools includes wrenches for loosening and tightening bolts and ratchet and socket sets for the efficient removal or tightening of fasteners. You will also need various types of screwdrivers for handling screws and other small fittings (see this post for more information about torque wrenches). Pliers are also necessary for gripping, bending, and cutting wires.

Precision and Diagnostic Tools

Torque wrenches ensure bolts are tightened to exact specifications (read more in our guide How To Use, Choose, And Maintain A Torque Wrench). If you need to diagnose electrical issues by measuring voltage, current, and resistance, you will need a multimeter, and a diagnostic scan tool can be used for reading fault codes from the vehicle’s onboard computer when it is necessary to engage in troubleshooting.

Specialized Tools

In terms of specialized tools, you may want an oil filter wrench for simplifying oil filter removal and installation. A brake bleeder kit is used to remove air from brake lines during fluid replacement. Allen keys (sometimes known as hex keys) are used for tightening and untightening hexagonal bolts found in engines or interiors.

Lifting and Forcing Tools

Jacks and jack stands are safety lift vehicles for accessing the undercarriage of vehicles. Rubber hammers are used to provide controlled force in relation to stubborn parts without damaging them. An impact driver is used to loosen rusted or stubborn screws and bolts, and pry bars can help in prying apart stuck parts, such as rusted brake pads or tightly fitted components.

Others

Fluid handling tools, like funnels, are used for the clean pouring of oil, coolant, and other liquids. Safety equipment, such as gloves, goggles, and ear protection, is used to ensure the safety of the mechanic during maintenance.

This blog post provides a general guide to the various tools every garage should have. Son’t miss our full breakdown in Essential Tools For the Car Enthusiast.

Japan’s Wonderful Automotive Industry

Japan’s automotive industry continues to lead the world through innovation, reliability, and design excellence. From Toyota’s hybrids to Nissan’s electric mobility and Mazda’s driver-focused engineering, Japanese brands consistently set global standards.

Whether it's Subaru’s rugged safety or Mitsuoka’s unique craftsmanship, each brand reflects Japan’s commitment to quality and innovation. For enthusiasts, the right tools are essential to maintaining these machines and preserving their legacy.

As Japan advances in electrification and hydrogen technology, its influence on global mobility shows no signs of slowing down.