A Personal Note on Why We Don’t Offer Black Friday Discounts

TL;DR: Daitool doesn’t do Black Friday or seasonal discounts. We keep prices fair all year to honor Japanese craftsmanship and support small workshops. Thank you for your understanding and support. 

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To our valued customers,

At Daitool, we’re grateful for the trust our customers place in us, and because of that, we believe in being open about the decisions we make as a brand. One of the most important of these decisions is our choice not to participate in Black Friday or offer seasonal discounts. While promotions are common across the industry, they simply don’t align with the values that define who we are and what we stand for.

The tools we carry are not mass-produced items made for seasonal clearance. Many come from small workshops, where craftsmen create in limited quantities using techniques refined over decades. Their work is deliberate, careful, and rooted in tradition. When we choose to represent a tool on Daitool, it’s because it embodies real skill, thoughtful design, and long-term value.

Offering steep, short-term discounts would not reflect the true worth of this kind of work. It would also encourage quick, impulse buying, decisions driven by a countdown timer rather than an understanding of the tool, the maker, and the purpose it’s meant to serve. That kind of consumption leads to waste, and it undermines the values that we stand for.

We believe tools should be chosen thoughtfully, with the intention that they’ll be used for many years. A good tool becomes part of your hands and your craft. It sharpens, ages, and improves with time. That long-term relationship is something we never want to cheapen or rush.

This is why our prices are fair from the start. We don’t inflate them only to drop them later. We don’t adjust them for Black Friday or any seasonal event. Instead, we keep our pricing steady throughout the year to honor the makers, maintain sustainable production, and ensure that every customer receives the quality and consistency they expect from Daitool.

That steady pricing means the craftsmen are paid fairly for their time, skill, and materials. It also supports the small workshops we partner with, allowing them to produce at a pace that respects craftsmanship rather than seasonal demand spikes. Ultimately, this helps preserve the traditions and techniques that make Japanese tools so exceptional.

Thank you for taking the time to understand our approach and the values behind it. If you’re browsing, comparing, or learning about new tools, I hope you’ll choose pieces that honor the craft behind them and bring long-term value to your work.

Your support helps preserve traditional craftsmanship and keeps small workshops thriving. It’s this thoughtful approach that Daitool was built on; it’s why we continue to protect fair, consistent pricing no matter the season.

Sincerely, 

Daitool Team